To activate Apple TV+ on your Smart TV, install and open the Apple TV app, sign in with your Apple ID, and subscribe to Apple TV+ if needed. If prompted, visit apple.com/tvactivate to complete activation.

Steps by Steps activate Apple TV+ on my Smart TV
Here are the steps to activate Apple TV+ on your Smart TV:
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Install the Apple TV app from your TV's app store.
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Open the Apple TV app on your Smart TV.
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Sign in with your Apple ID (or create one if you don’t have it).
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If you’re eligible, get a free trial or subscribe to Apple TV+.
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Navigate to the Apple TV+ section within the app.
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Start watching Apple TV+ content.
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If prompted, visit apple.com/tvactivate, enter the code, and sign in to complete activation.